If you’re not wearing the new Nike Zoom Kobe IV, you could have your ankles broken by someone who is wearing them. Take it from Kobe.

At the end, Bryant refers the viewer to a site www.notmybrokenankles.com, which is a nice looking site that even allows visitors to type in their broken ankle claim.

Bryant’s Nike YouTube video has been viewed more than 351,000 times since it posted on YouTube – January 14, 2009 by thecourtisopen.

“The campaign has been something that has generated a lot of interest and excitement,” said Nike spokesman Kejuan Wilkins.

It wouldn’t be a stretch to assume that Wieden + Kennedy is responsible for this viral video, seeing that they are Nike’s ad agency and they are responsible for the other Nike/Kobe virals.